This typeface design requires some technical skill and is often referred to as 'random'. In the UK it is often called 'a random alphabet,' which is not true, as some of the lowercase letters are from less-randomly created fonts. Typefaces that are excessively bold or dominant tend to be popular in the UK, as they are easy to read and are seen in advertisements and corporate applications all over the world. The style chosen for the UK font has a strong resemblance to the American wood type of the 1890s, and harkens back to the typefaces of the roaring 20's and early 30's. Harlow Gothic is available in two weights, Regular and Bold, each with an italic version, each in nine weights plus matching italics, each in four weights in Roman and Italic.